Livliga dinnerware.

• Author: Peterson, Eric
• Position: SMALL biz

"I have struggled with weight all of my life," says Sheila Kemper Dietrich, founder of Livliga. She's far from alone: Nearly three-quarters of the U.S. population is overweight or obese. The size of our plates are part of the problem, says Kemper Dietrich, the former executive director of the American Heart Association's affiliate in Denver.

[ILLUSTRATION OMITTED]

"We live in this super-sized world," she says, noting that plates have grown by 50 percent in the U.S. since the 1960s. In response, Kemper Dietrich developed Livliga dinnerware, featuring right-sized porcelain plates...