Little America Hotel: Creating Lasting Memories for Clients and Guests.

• Author: Francom, Sarah Ryther
• Position: UB Voices by Little America Hotel - Company overview

Take just one step inside the Little America Hotel and you'll immediately know that you're somewhere special. From sparkling chandeliers to English wool carpets to European decor, every corner of the hotel is a welcoming embrace. But it's not just the immaculate decor that makes the hotel stand out. Whether you're an overnight guest, event attendee or client, or a member of the hotel staff, when you're inside of the hotel, you become part of the Little America family.

Founded in 1952, Little America Hotel is a Salt Lake City treasure. "The goals the Holding family set when they started Little America were high. They always went above and beyond to create a place of quality, consistency and friendliness," says Executive Chef Bernhard Gotz. "Our tradition comes from the Holding family's commitment to family, and that's how we treat everyone who is in the hotel."

A family-focus mission and commitment to excellence has established Little America Hotel as one of Utah's premier hotels, and not just for overnight guests. Today, the hotel is considered one of the state's top meeting and event venues. Home to a reputation for hosting seamless events that leave guests and clients in awe, the hotel boasts a 70 percent event client retention rate.

"We are invested in our client's events as much as they are," says Gotz. "When we work with you, we don't think of you as a client--we consider you part of our family and we are committed to your event."

Jennie Bryson, director of catering and conventions, enjoys working with a myriad of clients to plan the perfect event. She says the hotel is a unique event space for three primary reasons." First, the hotel provides nearly every item an event needs--from flowers to food to chairs and linens. Second, the hotel offers unmatched quality. Each space is meticulously designed. Every menu is thoughtfully planned. When a guest makes a request, chances are the hotel can accommodate it. Third, clients can leave the stress of event planning to an experienced team of planners. The hotel prides itself in creating a worry-free experience for all event and meeting clients.

"We have a lot of new customers that are shopping around for their event's venue. Oftentimes, they don't realize that other places include...