Financial literacy campaign's success continues; CPAs raising Americans' knowledge.

The AICPA is again joining forces with Junior Achievement (JA) to celebrate the success of CPAs across the nation who are contributing their time and expertise to help Americans get on a better financial footing. For the second year, JA has selected the AICPA to be a co-sponsor of Financial Literacy Day on the Hill, an event held every Apr. to raise awareness among legislators and regulators of the need for financial education. This presence will help garner exposure for the Instituters financial literacy campaigns with legislators, regulators, the media and others. "This invitation also speaks highly of the profession's reputation in the financial literacy arena and the impact its programs are making," said Carl George, chair of the National CPA Financial Literacy Commission.

The profession has much to celebrate: State CPA society and AICPA member involvement is at an all-time high and together the profession is making huge strides in improving the saving habits of all Americans. CPAs who wish to volunteer can actively participate in these initiatives in a variety of ways, from organizing brown bags in their offices to volunteering for efforts developed by their state societies. For more ideas, visit the CPA Financial Literacy Resource Center at www.aicpa.org/financialliteracy.

Media interest continues to be high for both 360 Degrees of Financial Literacy and

Feed the Pig. CPAs involved with the programs have been interviewed by numerous print and online publications, including such outlets as The New York Times. The Chicago Tribune, Glamour and Yahoo, as well as many local newspapers and television stations.

Through Jan. and Feb., 360 Degrees of Financial Literacy Web banners appeared on such sites as CNN, New York Times and Fox Business and drove traffic to the award-winning consumer site, www.360financialliteracy.org. Since launching in Oct. 2004, the consumer Web site has received more than 2.2 million visits. The site averages 127,000 visits and 105,000 visitors per month for the last six months.

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