Financial literacy program available to use in partnership with local schools.

• Position: Marketing Edge - Brief Article

Marketers have an opportunity to partner with their local schools to teach basic financial skills.

The ABA Education Foundation, on behalf of the banking industry, has teamed up with Scholastic, the largest publisher of children's books, to produce "Money in Motion." This free financial literacy program is designed to help 7th to 12th grade teachers educate their students on basic financial skills.

A print version of "Money in Motion" was distributed to 20,000 life skills and consumer math teachers across the country. Free lesson plans and handouts are available to all teachers and bankers from the Scholastic website: http://teacher...