Mas a la ligera.
Author | Woods, Casey |
Position | Eso Dicen - Dale una vuelta, piensa positivo: campana para levantar el animo nacional - Articulo breve |
LOS CHILENOS TOMAN LAS COSAS MÁS A LA ligera, con cierta ayuda.
La agencia de publicidad McCann-Erickson Chile recientemente persuadió a varias empresas de medios de tratar de levantar el espíritu de la nación con la campaña "Dale una vuelta, piensa positivo".
"En el último año hemos notado una tendencia nacional de hacer énfasis en lo negativo", explica Maribel Vidal, vicepresidenta de planeación estratégica de McCann. La agencia halló cifras del departamento de salud que indican que el 75% de los chilenos se han tratado contra la depresión y que la confianza del consumidor es la mitad del promedio de los últimos 20 años.
El anuncio de "piensa positivo" se ha publicado en espacio donado en todos los diarios importantes, canales de televisión y estaciones de radio. Muchas empresas --como la marca Friskies de...
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