LIFTING THE LID: EXPAND YOUR LEADERSHIP LIMITS FOR A LIFETIME OF EFFECTIVENESS.

Author:Maxwell, John C.
Position:MAXIMUM LEADERSHIP
 
FREE EXCERPT

Look on almost any street corner in America and you see a fast food franchise. Did you ever wonder why these places are so successful everywhere they go?

It certainly isn't that the food is top of the line, although most of us will indulge in a guilty pleasure now and again. The key is consistency.

If you stop for lunch at an airport McDonald's half the continent away, the meal and the experience will be almost identical to the lunch you could order at the McDonald's closest to your home. What's more, anytime you eat at a McDonald's you may feel nostalgia because the tastes are so similar to your first Happy Meal when you were a child.

The success of McDonald's, which truly set the stage for countless other franchise businesses all over the world, is owed to a man named Ray Kroc, who in 1954 partnered with the founding brothers behind the first McDonald's restaurants to make these outposts a nationwide sensation, and later bought the exclusive rights to the entire business.

Kroc was able to push the restaurants farther than the founders ever could because the difference between he and the McDonald brothers exemplifies one of the most important concepts in leadership: the Law of the Lid.

Dick and Maurice McDonald had built a small but successful enterprise in Southern California. They lived comfortably. Their hamburgers were popular. But their lid for success was low: They didn't have the vision to lead their company to what it would ultimately become. They were efficient managers, but their thinking patterns clamped down a lid on what they could do and become.

In contrast, the leadership lid in Kroc's life was sky high. Between 1955 and 1959, he succeeded in opening 100 McDonald's restaurants. Four years after that, there were 500 McDonald's. Today the company has more than 35,000 locations in over 120 countries around the world!

The Law of the Lid is the best explanation of the value of leadership; if you can get a handle on this law, you will see the incredible impact of leadership on every aspect of your life.

It's simple: Leadership ability determines a person's level of effectiveness. The higher the person's ability to lead, the higher the lid on his or her potential.

If your leadership rates an 8 on a scale of 1-10, then your effectiveness will never be higher than a 7. If your leadership rates a 4, then your effectiveness is going to always be stuck at 3. Your leadership ability, for better or worse, will always determine the impact...

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