Lifetrends: The Future of Baby Boomers and Other Aging Americans.

• Author: Longman, Phillip

Lifetrends: The Future of Baby Boomers and Other Aging Americans. Jerry Gerber, Janet Wolff, Walter Klores, Gene Brown. Macmillan, $18.95. This is a nonserious book about a serious subject. Here we are told to expect, for example, that as the retrenchment of Social Security and Medicare causes the baby boomers to delay retirement well into their seventies, office coffee breaks will be replaced by meditation breaks. Another far-reaching prediction: "Conference calls on video telephones will also be a frequent occurrence, especially on Family Day,' which aging baby boomers will probably make a national holiday by the year 2010." The authors describe themselves as former creative directors at "some of the country's top advertising firms," who today are partners in "a consulting firm specializing in marketing to the 50-plus...