Life grows tougher for traditional community banks as online banking expands.

PositionMARKETING NEWS - Brief article

COMMUNITY BANKS ARE IN DANGER OF LOSING THEIR RETAIL MARKETS within the next decade or so unless they fully embrace technology, according to a new report from SNL Financial, Charlottesville, Va.

Online banks can provide retail financial products at rates that are much more competitive than traditional community banks. Thus, these traditional banks will need to modify their cost structures in order to compete with online retailers.

The outlook for the commercial market is better for traditional community banks. Some business customers typically seek a personal relationship with their bank--and where they anticipate that their banker will not turn a back on them when the...

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