Rumbo al sur: en medio de la batalla por el liderazgo en America Latina, companias mexicanas invaden Brasil.
Author | Zellner, Mike |
Position | Mexico Guia De Inversion - Articulo breve |
América Móvil, el principal operador mexicano de telefonía celular, se ha convertido en una de las principales empresas de ese sector en Brasil mediante alianzas y adquisiciones. La ex filial de Teléfonos de México se escindió para formar Telecom Americas, una empresa conjunta con Canada International y SBC Communications. América Móvil también adquirió una participación en la telefónica brasileña ATL y estudia una alianza con el operador local BCP para entrar en São Paulo y el nordeste de Brasil.
Grupo Bimbo, el principal fabricante de pan de México, compró a la brasileña Plus Vita por US$63,5 millones este año. La compañía mexicana planea invertir US$210 millones para remozar su filial brasileña.
Jugos del Valle, de México, invierte fuerte en su filial brasileña Sucos del Valle, con énfasis en los sabores exóticos, para aumentar las ventas en Brasil el 50% este año.
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