Letting customers know that the bank has money to lend.

• Position: Image - Brief article

Institution: Security National Bank, Sioux City, Iowa

Asset size: $698 million

Agency: Poulson Advertising/Kjeldseth Design

This summer the bank's tri-state region (Iowa, South Dakota, Nebraska) experienced extensive flooding of the Missouri River. Many homes and fertile farmland remained under water for months. Homeowners were forced to move out of their homes and many businesses--large and small--were adversely affected as well.

Security National developed an image campaign to reassure customers and the community that SNB was "here for you"--ready and willing to help the community move forward once the flood waters had receded.

Two televisions spots were produced along with four print and Web banner ads--all using...