Letter from the Editor-in-chief

• Publication year: 2021
• Author: By Joshua Bonnici

Letter From the Editor-in-Chief

By Joshua Bonnici

Joshua Bonnici is the managing attorney for Bonnici Law Group, APC, located in downtown San Diego, where he focuses primarily on personal injury cases and appealing state and federal disability denials. His accomplishments include winning SD Metro's "40 Under 40" award, San Diego's Best Litigation Firm by the San Diego UT, and was recently selected as a Rising Star by Super Lawyers. You can learn more about Josh and his practice at www.bonnicilawgroup.com.

Spring is right around the corner, and with spring often comes "spring cleaning." Whether that involved cleaning out your home closet or garage, or reorganizing your vintage stamp collection, this time of year gives attention to getting things in order. The same can be done for a law office.

During a recent team meeting with my staff (I manage a small firm of four people) we discussed restructuring our office's policies and procedures after updates due to COVID-19. After making some changes, we started to talk about the office as a whole, and rediscovering our why; or why we do what we do, and why it's important beyond generating income.

As an office that mainly handles plaintiff's personal injury cases involving bicycle and car accidents, we saw a decline in new clients while a majority of Californians stopped commuting and stayed home for months during the COVID-19 stay-at-order. The decline in cars on the road meant a decline in accidents and potential cases for our office to handle. Because of this, we started to lose focus on our why and became more transactional in nature, making sure we were hitting goals and bringing clients in the door rather than on the deeper reasoning we enjoy helping injured plaintiffs. Once we recognized this, immediate thought and attention went back into our office's mission and view the practice of law.

Business coach and author Dr. Margie Warrel wrote on the topic in Forbes magazine¹:

Knowing your why is an

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