Letter from the Editor-in-chief
| Citation | Vol. 44 No. 2 |
| Publication year | 2019 |
| Author | Thomas A. Ward |
| topic | Trademark |
Thomas A. Ward
CommScope
Welcome to the summer edition of New Matter for 2019. The cover art for this issue illustrates the trademark doctrine of "reverse confusion" and highlights the feature article in this issue on reverse confusion. The cover art deals with a British case which falls under different trademark rules than the U.S., but provides a good illustration to understand reverse confusion based on the famous Bentley automobile mark. The Bentley 1962 clothing mark was a senior user in clothing to the Bentley automobile company, which ventured into the clothing market as...
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