Lender trading cards.
| Position | ABAMN 2006 Financial Marketing Awards: Entry: Humor; Assets of between $500 Million and $1 Billion - Brief article |
[ILLUSTRATIONS OMITTED]
Institution: Peoples State Bank, Wausau, Wisc.
Assets: $505 million
The bank's real estate team wanted to promote the bank's lending services to Realtors so that Realtors would keep the bank's people in mind when meeting with their clients. After throwing out the idea of doing another sell sheet, the bank decided to create "lender trading cards." Each card give information about each of the bank's lenders and supplies both Realtors and customers with quick...
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