Law Practice Management
| Citation | Vol. 25 No. 6 Pg. 0060 |
| Pages | 0060 |
| Publication year | 2020 |
Ten Effective Marketing Tips for Uncertain Times
In these challenging times, it is important to adjust your marketing strategies to continue to grow your business. The Law Practice Management Program hopes these tips will help you re-imagine your marketing practices.
BY NATALIE R. KELLY
Building business during a pandemic is different and challenging. If you are concerned that current or potential clients can't find you now that you are not physically located in your brick and mortar office, or if your online presence just isn't there yet, the following tips may help you adjust and find a more effective approach to marketing your services.
1 Continue to Be Yourself in Marketing
Unless you have launched a new branding campaign or have reinvented yourself and your practice since the onset of the pandemic, continue to be yourself when marketing your firm and services. Check to see if your messaging is still effective by monitoring your intake level. Of course, the economic hardships are affecting the numbers, but you can still make sure your marketing is reaching your target audience and that your message conveying who you are, what your firm does and how you can provide a unique service is clear to potential clients. Simply continue to be yourself.
2 Check on Past Clients
One set of contacts you can work from to develop new business is past clients. Reach out to them with useful information about what your practice is doing or is planning to do during this uncertain time. Discuss options and share useful resources and information that speaks to situations where you may be able to help. Simply showing you care and are available as a resource can be a great benefit by encouraging those past clients to keep you at the top of their mind for direct legal services and as a referral to those they know.
3 Offer Multiple Ways to Communicate
Client portals, of which I wrote about in the February 2020 issue of the Georgia Bar Journal, and email, texting and even DM (direct message) contact are likely to be used more regularly now that we are practicing social distancing and working remotely. Be sure that you are easily accessible through a number of different channels. The variation can be streamlined for management, making sure you can be contacted from wherever clients or potential clients may be. It can mean new business possibilities reach you...
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