Laurens billboard campaign.

• Position: Outdoors Series

Institution: The Palmetto Bank, Laurens, S.C.

Assets: $900 million; 30 locations in eight counties

Agency: JD Marketing Solutions, Greenville, S.C., office

For this campaign, the agency was challenged to come up with a billboard series that stressed the heritage of The Palmetto Bank in Laurens. The agency developed four different messages showing the bank's history in the market.

The original campaign was scheduled for 15 months.

Ana Miles, the bank's vice president of marketing, suggests that marketers planning billboard...