Latinoamericanos en la red.
Author | Stinson, Douglass |
Position | TT: Latin Americans on the net. |
Nadie se ha beneficiado más de la furia de la Internet en América Latina que StarMedia, la página electrónica que ha reunido más de US$80 millones del sector inversionista. El sistema de búsqueda en español Yupi.com se está preparando para su propia campaña de inversión, mientras sistemas internacionales como Yahoo! se han unido a la marcha hacia un mercado prometedor.
Todo esto trae a colación la pregunta inevitable: ¿cuántos latinoamericanos de verdad están en línea?
Los estimados circulan con más rapidez que el correo electrónico, pero se basan más en la opinión generalizada que en el análisis estadístico. Puede haber 7 millones o 10 millones de usuarios, o 2 millones de cuentas en la Internet, cada una usada por 2, 5 o 10 cibernautas. Los brasileños constituyen la décima parte, o quizá la mitad, de todos los latinoamericanos en línea. "Hay un frenesí de cifras", dice Annika Alford, analista de Internet en IDC.
En el único estudio regional realizado hasta la fecha, Nazca S&S, la red...
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