In this feature Latino Leaders identifies 20 marketing professionals and executives across a wide range of industries or who have set out to establish premier agencies. All have recognized the value of multicultural consumers and have demonstrated a commitment to attracting these markets via platforms and initiatives adapted to each.
Corporate Vice President and Market Manager New York Life
An experienced business leader managing board level strategy for New York Life's presence in the Latino community, Vilchls Is responsible for growth initiatives for a network of over 1,700 financial professionals and for leading a national team of recruiting, sales and marketing, and business development managers. As co-chair of New York Life's Latino Employee Resource Group, he also contributes to strategies for the recruitment, professional development and advancement of Latino executives and employees within the organization.
Senior Vice President of Multicultural Marketing Universal Pictures
Castro leads Universal's multicultural marketing department and supervises its contributions to the studio's films. His department Is currently developing and Implementing culturally relevant outreaches to Hispanic and African-American audiences as well as escalating their presence on current and upcoming marketing campaigns to oversee a broader range of ethnic and specialty demographic groups. The team works directly with the studio's publicity, field, promotions, media, digital, creative, research and partnership divisions to customize existing and strategies that continue making Universal an industry leader in multicultural outreach.
Multicultural and Total Market Professional Ford Motor Company
With executive management credentials across the automotive, banking and financial, and commercial transportation industries, Rodriguez is accomplished in multicultural and Total Market consumer arenas. He directs all US Hispanic marketing communications and manages a top Hispanic national agency with two regional offices. In his roles at Ford, Rodriguez has led African-American and Asian marketing efforts along with Supplier and Dealer Diversity Development programs.
MIGUEL GARCIA CASTILLO
Group Creative Director Walton Isaacson
Overseeing Walton Isaacson's Chicago's Multicultural and General Market 360 creative development including digital, television, retail and social media, Castillo's clients include MillerCoors, Beam Global, Samsung and Hillshire Brands. In his previous role at Wl, he acted as primary creative lead for the Unilever account, for brands such as AXE, Degree, Dove, Suave and TRESemme. In 2010, he contributed to the opening of Walton Isaacson NYC, kick-starting the new creative team and leading the overall transition of the Unilever business to the New York office.
President and CEO Pinta
Based in Miami, Valdes-Fauli runs one of the fastest-growing...