Latin America: held in Guadalajara for the first time, the show focused on going green and the region's rapid growth.

Author:Diamond, Catherine
Position:Label Summit

Label Summit Latin America kicked off on April 17 in Guadalajara, Mexico, with a high-energy welcome address by Roger Pellow, managing director of the Labelexpo Global Series. Pellow said that the opportunity for growth in both Mexico and Latin America as a whole is not just significant, but incredible. Estimated rates of growth around the globe - based on input from converters, suppliers, printers, national associations, etc.--show that the Latin American label industry is not one to be ignored. For example. Brazils label market is expected to grow at a minimum of 8%. Compare that to India s healthy 10%, Chinas 10-15% and Africa's 6%, and its clear that the Latin American countries are making strides.

Pellow added that converters who consider the environment are going to outshine converters who don't, no matter where they are located on the globe/The environment is serious," he said. "And the message of sustainability has to go all the way down the supply chain." Pellow pointed out that thinner materials, linerless and wash-off labels are all growing in popularity, and they're directly linked to environmental concerns. Compliance, he said, is essential. "More and more governments are looking at what we do, and [those] governments will impose compliance on our industry. We will be told what the solutions are if we don't come up with them ourselves." he said

The keynote presentation, titled 'The Innovation Imperative," was delivered by Darrell Hughes, vice president and general manager, Label and Packaging Materials, Avery Dennison North America. Hughes highlighted some global trends in the market today. The top four, he said, are leading brands targeting niche geographies and provinces; end users seeking faster responses and shorter runs; the continued growth of pressure sensitive labels; and the continued opportunities for solutions that are both sustainable and efficient.

Reiterating Fellow's message about the importance of being green, Hughes cited a study in which 100 converters from 24 countries were asked about sustainability. In their responses, 74% said they had a sustainability program in place. (When the audience here was asked to raise their hands if they had a sustainability program, just four hands went up.) The same study also indicated that 70% of those surveyed would be landfill-free if their matrix waste could be recycled for the same price that they currently pay for disposal, which indicates that the environmental...

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