Larger Than Death.

• Author: Strauss, Neil
• Position: Even after his dead, Tupac Shakur is a money maker - Brief Article

Adam Gassman, 14, stood last month outside MTV's Times Square studios with a big white sign on which he had scrawled, "TUPAC LIVES."

He was right. Despite rapper Tupac Shakur's 1996 death in a drive-by shooting, his latest album, Until the End of Time, debuted at No. 1.

Add to that a Hollywood movie, an MTV special, a play, a documentary, an arts center, and volumes of recordings still to come, and you have a cultural revolution staged around a dead man.

How has Shakur found new life after death? Through his mother, Afeni, who is carefully, even obsessively, marketing his recordings...