Ladies, crank up those audacious headphones.

• Position: WHAT'S NEW?

The electronics company Audio-Technica maintains that it is "always listening." The slogan is a great play on words, as well as a mandate to keep an ear to the ground concerning consumer wants. Well, even in a recession, there are no bigger consumers than women, and what women want are headphones designed specifically for them. Say no more, as a trio of new AudioTechnica products certainly fit the bill.

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The ATHCK1W In-Ear Headphones ($49.99) are perfect for gals on the go or just relaxing at home. They're available in a wide array of colors, from subtle to bold--including teal green, orange, pink, purple, white, and yellow--all with matching, decorative, and durable metal carrying cases and handy cord wraps. The pair comes with three interchangeable eartips (sizes XS, S, and M) to provide superior comfort. These ultracompact and feather-light headphones deliver expansive, clear, and natural sound quality, thanks to their newly developed speaker drivers that combine high efficiency with full-frequency response. The ATH-ON3W Portable...