Krispy Kreme.

• Position: Successful initial public offering - Brief Article

Some Krispy Kreme stores flash a red light on top of their roof every time a fresh batch of doughnuts is yanked from the oven; customers come running. The Winston-Salem-based baker was equally successful in drawing drooling buyers to its $63 million initial public offering. Three million shares were issued at $21 each and within a week were trading in the mid-$40 range. The lead underwriter was Deutsche Banc Alex. Brown. The stock trades under the NASDAQ symbol KREM. A column on CBS Market Watch, a financial-news Web site, pondered...