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- Strategies: The Journal of Legal Marketing
- Vol. 16 No. 2, March - March 2014
Knowledge is power.
Position | RESOURCES |
Specifically for coordinators and other legal marketing/business development professionals early in their career, here are some resources to help you increase what you know.
Professional Development
Read BusinessWeek and Harvard Business Review: These publications are lauded for their diverse set of ideas and ability to enhance a young person's credibility.
Read "Take Charge of Your Legal Career" by Mary Kaczmarek: Ostensibly for lawyers, this business development workbook is just as targeted at legal marketing professionals, with easy chapters and interactive exercises designed to make you think strategically about your career, then take the tactical steps to achieve your goals.
Visit Corporette and Dappered: These two sites take aim at fashion for women and men with trend alerts and style advice. Corporette aims to help women look professional and fashionable, while Dappered's focus is to help men (and sometimes women) "work the retail system so that you can be comfortable, look sharp and save money."
Check out the Forbes Career Section: An excellent resource for job hunters and employers that offers tips on finding the best candidates, advice on how to ask for a raise and more.
Industry Knowledge
Utilize the Legal Marketing...
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