King-sized no more.

• Author: Beato, Greg
• Position: Artifact - Mars Inc. to phase out its chocolate products with more than 250 per-portion calorie content - Brief article

IN 1998 a Colorado handyman got swept up in an avalanche that buried his snowmobile and left him stranded in a blizzard. For five days and four nights, rescue teams struggled to locate him. Luckily, the Snickers bar he had in his pocket was a king-sized version. Every one of its 510 calories helped him survive his ordeal.

Future avalanche victims had better hope for a faster rescue team. Mars Inc., the manufacturer of Snickers, is phasing out chocolate products that exceed 250 calories per portion as part of an agreement with Partnership for a Healthier America (PHA). Founded in 2010 in conjunction with the Let's Move! program, First Lady Michelle Obama's government initiative aimed at shaping up the nation's youth, PHA has a mandate to "monitor and publicly report on the progress" of partners such as...