KeyBank Human Resources video.

• Position: ABAMN 2006 Financial Marketing Awards: First Place, Internal Branding, Assets Over $1 Billion

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Institution: KeyBank, Cleveland

Assets: $87 billion

Agency: Adcom Communications, Cleveland

This DVD is targeted at prospective employees, with a focus on diversity. The bank says that the video has helped to broaden applicant perspective on the bank's many facets. The objective was to aid in employee recruitment efforts. The DVD positions the bank as an exciting and rewarding career option for people...