Key4women podcasts.
| Position | Brief article |
[ILLUSTRATION OMITTED]
Institution: KeyBank, Cleveland
Agency: Adcom Communications
The goal of this effort was to position KeyBank as a diversity-conscious company and a financial industry leader in serving the female-owned business audience. The idea was to create a Web site, "Key4Women," that would include podcasts designed to educate female business owners about relevant events, issues and opportunities to help...
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