Kentucky community bank utilizes interactive video on its redesigned Web site.

• Position: Marketing News - Brief article

When people visit the Web site of the Eclipse Bank (assets: 84 million), Louisville, Ky., they have an opportunity to watch a video of the bank president, John Pendergrass, who responds to a series of questions. Sample: What makes you different from other banks? (The viewer can select from a menu of questions.)

The bank added the video as part of a Web site redesign that was unveiled earlier this year.

Another feature: When viewers look at the section on community events, they can interface with a service that allows them to view photos taken at each event. Viewers can learn more about the community and topics of interest through a blog section, which is updated continually.

...