Keeping up with the other guy.
| Position | Marketing News - Brief Article |
Want to know what your competitors are up to? One handy tool is "The Marketing Source Trend Tracker," a monthly electronic report based on surveys of marketing professionals at financial institutions.
The provider, PSB, The Marketing SuperSource, calls its report a "monthly gauge of what financial institutions are doing." The survey asks questions such as "what percentage of your marketing budget...
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