Keep climbing.
| Position | Websites - Bank of the Sierra unveiled new websites - Brief article |
Institution: Bank of the Sierra, Porterville, Calif.
Asset size: $1.4 billion
Agency: Pannos-Winzeler Marketing, Bedford, N.H.
The bank unveiled its new website early this year in connection with a bank rebranding. The bank's new tagline is "Keep Climbing?'
The previous website was very conventional. The new one utilizes strong visuals and attempts to convey a sense of locality. The website is action-oriented. When looking at bank...
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