Joe Grooming.
| Author | Peterson, Eric |
| Position | Cool Colorado Stuff - Joe Products Inc. - Brief Article |
After ownership changed for the second time in five years at Denver-based American Crew, the company's top minds decided it was time for a new men's hair-care venture. The result: Joe Grooming, launched in February 2002. "We found there were some better ways we could market (premium hair-care products) to men," said Chris Hanson, senior VP of sales. The company targets the 25-to 55-year-old demographic that patronizes "top-end" hair salons. The hook for the 10-product catalog (three shampoos, a conditioner, and six styling products): organic...
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