Jim Beam sunflower seeds and beef jerky.

• Author: Peterson, Eric
• Position: Colorado Cool Stuff - Thanasi Foods LLC introduces beef jerky - Brief article

With a background in branding and marketing, Justin Havlick saw a market void for premium salty snacks and meat snacks, so he nabbed a licensing deal with Jim Beam and started Thanasi Foods in March 2004. In October of that year, Thanasi debuted Jim Beam Original Kentucky Bourbon Soaked Sunflower Seeds. Six months later, the company sold its millionth bag of seeds; not long after, it broadened its seed flavors (original, barbecue, jalapeno) and launched a line of Jim Beam beef jerky. Havlick raved about the flavor left by Jim Beam after the...