Jesus Monroy has an app for you: he shows you how your company can be ahead with common sense technology.

Author:Arredondo, Cesar

In today's constant revolution of increasingly ubiquitous applications that run on mobile devices, a Dallas-based company founded and led by a Mexican immigrant is leaving its mark.

But unlike many of those popular apps on smartphones or tablets that make life easier or more fun, be it NextBus or Angry Birds, those created by Jesus Monroy's Mexinco aim at helping businesses succeed in the market and increase their bottom line--on both sides of the U.S.-Mexico border.

"We design apps that streamline a company's manual or physical processes," says Monroy, a native from Mexico City. They include billing, order placing, shipping and reporting the specific location of a product in a store--even on a shelve. "You can instantly have field information, in real time, and turn it into business intelligence," he adds.

With only 15 employees in the Lone Star State, plus a similar number of app developers in India, Mexinco boasts of having clients as big as Texas' tortilla maker Mission Foods and Mexico's transnational bakery, Bimbo.

Now that companies of all sizes are interested in or forced to catch-up with new technologies and digital commerce, the future looks even brighter for Monroy and his thriving firm.

Mexinco itself had to adapt to a changing market and economy through the years. Established in 2008 in San Antonio, the company was initially a courier delivery service and later changed to webpage design, optimization for search engines and e-commerce, according to Monroy.

The advent of the iPhone and other smartphones was a game changer in the American and world economies, especially with the introduction of the first mobile applications. Then came the tablets. Today, apps number in the millions for different platforms and devices.

Monroy saw the future and prepared for new approaches to do business, specifically in marketing. After all, this field has been his line of work for many years.

Although he holds a degree in civil engineering from the prestigious Tecnologico de Monterrey in northern Mexico, Monroy did not practice it for long. While pursuing an MBA in Japan and the U.S., he chose to minor in marketing in 1992. "I've done marketing ever since," Monroy says.

Monroy worked for Procter & Gamble in Japan and Latin America for several years--he was part of the launching of the top-selling detergent Ariel in the Japanese market in 1992.

He later went to Mexico's Redpack, a national courier delivery service company, and came to the...

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