Jesús Sierra Victoria de Autoridad de Turismo de Panamá (ATP): Panamá está construyendo su marca de viajes de negocios.
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Conocido por su oferta de turismo general, el comercio y la logística, Panamá ya está trabajando para aumentar los viajes de negocios e inversiones extranjeras en el país. Jesús Sierra Victoria, abogado, hotelero, por muchos años ejecutivo de turismo y, desde julio de 2014, Administrador de la Autoridad de Turismo de Panamá (ATP), supervisa las iniciativas de la nación para fortalecer su creciente marca global de turismo.
A partir de las nuevas obras de infraestructura, como el nuevo Centro de Convenciones, el Museo de Biodiversidad de Frank Gehry el Metro en la capital, y las expansiones al Canal de Panamá y al Aeropuerto Internacional Tocumen, Sierra espera mejorarla infraestructura turística del país, su nivel de servidos y aumentar el atractivo de su país para los viajeros internacionales ya sean de placer o negocios.
Sierra contestó a las siguientes preguntas de Latin Trade:
Q: Los ejecutivos en Panamá hablan de la importancia del turismo de negocios e inversiones en el sector. ¿Qué tan importante son esos rubros para el futuro?
A: El turismo de negocios tiene un papel importante en el desarrollo del sector en Panamá Año tras año nuestro país había sido el líder en la región en términos de crecimiento económico. El turista que entra al país para hacer negocios, en la mayoría de los casos, está interesado en alojarse en un buen lugar: invitar a sus dientes a comer alquilar un buen auto, y mantener su apariencia personal. Es un turista que gasta en su...
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