Jay Feder Jewelers.

• Author: Celia, Jay
• Position: Special Advertising Section: Family Owned Business Profile

At Jay Feder Jewelers, the concept of family extends beyond the bond that owners Jay and Celia, and their son Marc, share with one another. It has defined the way they operate their business and has helped distinguish them from their competitors.

"It's the relationship with our clients as friends that is very different. In most retail establishments, no matter what they are selling, it's the product that is key. For us, it's the client that's the most important thing," said Celia.

As the Feders welcome the next generation into their business, it is clear that this commitment to their clients will continue. "We are honored to be part of one of the most exciting times in people's lives. People always remember the experiences they had buying a diamond and getting engaged. I love being a part of that," said Marc.

Jay and Celia draw on their experience as educators to provide a unique approach to customer service. "We've been teaching people about diamonds, colored gemstones and jewelry, not just selling jewelry, for 24 years.

The selection of diamonds at Jay Feder Jewelers rivals any jeweler in the Denver area. "With 70 percent of our business in loose diamonds, we probably keep the largest diamond inventory, bar none, in town," said Jay. Pricing diamonds at or below the wholesale pricelist, they offer tremendous value.

Jay Feder Jewelers' staff assists clients in designing unique custom pieces or selecting from one of their many...