JAMBER: NOW THAT'S A REAL MUG OF COFFEE.

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Odds are, the coffee mug you're using was designed by cavemen. Seriously--the standard coffee mug design dates back nearly 5,000 years. In a world where anyone can video-conference by phone, where a kid in Brooklyn can live-game with another kid in Russia, the coffee mug remains unchanged.

We've gotten so caught up in using technology to look light-years ahead that perhaps we've failed to look right under our nose when it comes to innovation--but there's a new start-up led by a husband and wife engineering team that's aiming to change that, and they've begun with the coffee mug.

Jamber has taken the standard, archaic coffee mug design and reinvented it with bioengineering and 3D printing. The result is a reengineered handle, striking just the right balance between an anatomically neutral hand...