IZZE sparkling juices.

• Author: Peterson, Eric
• Position: Izze Beverage Co.'s prdoducts - Brief Article

While heading up Boulder VC fund Canyon Capital in 2002, Todd Woloson teamed with Greg Stroh (yes, of the Stroh beer family) to launch what the two thought would be a part-time pursuit: IZZE, the all-natural answer to soda pop. Woloson went full-time as CEO two months later, and the company saw 450 percent growth in both 2003 and 2004. After closing on $6.35 million in funding in January, this year has eclipsed that "turtle pace," joked Woloson, who also serves on the board of the nonprofit Global Education Fund with Stroh. That experience led the two to get directly involved in the communities where they source their fruit--which go into such...