Provo -- Utah is known for its love of sweets. There's no shortage of ice cream or soda places around the Beehive State for anyone who wants to indulge. But for IVIE JUICE BAR co-founder, Ivie Gonsalves, delicious should also mean nutritious.
Gonsalves was a track and cross-country runner at Utah Valley University when she tweaked her diet to go further in her sport. A move to Orange County showed her a tasty solution for bolstering her diet: juice bars. "They have a ton of juice bars in California and I got in the habit of eating at [them] because it matched my diet for track. When I came back, I told my mom about it and she said we should just start one," says Gonsalves.
It didn't take long for the juice bar to go from fantasy to reality. Gonsalves chose a prime downtown location, and she and her mother worked hard to open Ivie Juice Bar's doors a few short months later, in October 2014. It wasn't an easy road to success--Gonsalves and her mother opened their juice bar with no business experience whatsoever. "The biggest thing was we had to find all the things out on our own. We didn't have anyone's help in the business world," she says. "We had to figure out accounting, hiring and the business day-to-day."
Now that Ivie Juice Bar has been in operation for over a year, business is going well. The menu offers a wide variety of protein shakes, juices, smoothies and Acai bowls. They also offer juices...