Consumers often are told that if they break an item, they must buy it, but a study from Ohio State University, Columbus, suggests that if they merely touch an item for more than a few seconds, they probably will end up buying it anyway.

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Consumers often are told that if they break an item, they must buy it, but a study from Ohio State University, Columbus, suggests that if they merely touch an item for more than a few seconds, they probably will end up buying it anyway. "The amazing part ... is that people can become almost immediately attached to something as insignificant as, say, a...