It's your business.

• Author: Petro, Rachael
• Position: BUSINESS OP-ED

The first leaders of the All Alaska Chamber, as it was originally called, discussed tax incentive legislation, development of the state's forest and mineral resources, promotion of the tourism industry, and increasing agricultural production.

With statehood, the name was changed to the Alaska State Chamber of Commerce, and the organization represented the first unified effort to have the voice of business in the state legislature.

The mission of the Alaska Chamber has remained the same since its inception in 1952. We exist to promote a positive business climate in Alaska. Today, more than sixty years later, we are the Alaska Chamber.

Recently the Alaska Chamber updated our brand identity, including dropping the "State" and "of Commerce" from all marketing material. Legally, we're still the Alaska State Chamber of Commerce, we're just doing business as Alaska Chamber.

Reflecting Accurately

The updated name and brand identity more accurately reflect our expanded presence throughout the state. The logo is modern, has Alaska imagery, and an energetic color scheme. Essentially, our new logo reflects our forward momentum and determination to improve Alaska's business climate through advocacy, education, and fostering economic expansion.

To be sure, legislative advocacy remains our key strategy in promoting a positive business climate in Alaska. Getting sound policies on the books is important, but we realize that to truly be beneficial, such policies need to stay in place providing certainty to businesses. Along with education and support for businesses large and small, we are working to actively support and create a robust business environment for the present and the future.

People instinctively understand the importance of a vibrant and healthy business sector but often don't understand the role practical pro-business policies have in creating that environment. When Alaskans don't understand this cause and effect relationship, there is increased risk that sound policies may be displaced or discouraged. That's why we launched the "It's Your Business" public information effort.

Whether its permit requirements or tax levels, policies affect Your Business and our economy. The It's Your Business campaign lets everyone know that just because they aren't involved in mining, it is still Their Business. Although they aren't involved in tourism, it is Their Business. And, they may not be in or know anyone that works in the oil and gas industry, but it is...