It's time to take mommy bloggers seriously.

• Author: Griffin, Elle
• Position: EDITOR'S LETTER

I WAS RECENTLY IN discussion with someone who, when I used the term "mommy bloggers," gave a thorough eye roll. Mommy bloggers, my friend insinuated, were not real businesswomen. So why was I including them in a discussion about Utah's tech startups, public companies, and unicorns?

Because Rachel Parcell has the same amount of Instagram followers as the Utah Jazz (1.1 million). Because she makes more money each year than most of the CEOs in Utah ($15 million). Because she is the CEO and the marketing department and the web developer of her own company-and she did it all without a Wharton degree, VC funding, or a board of...