It's all very simple.
| Position | Rebranding - Simplicity Bank - Brief article |
Institution: Simplicity Bank, Covina, Calif.
Asset size: $931 million
Agency: Financial Marketing Services (FMS), Franklin, Tenn.
Formerly known as Kaiser Federal Bank, the institution wanted to create a completely new identity and brand, without losing its reputation for making the customers' lives easier.
The agency revamped the bank's name as well as its brand, its look and its feel. Everything was...
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