ISSN Page

• Published date: 01 December 2019
• Date: 01 December 2019
• DOI: http://doi.org/10.1111/joca.12243

The Journal of Consumer Affairs Winter 2019 Volume 53, Number 4

THE JOURNAL OF CONSUMER AFFAIRS

Winter 2019, Volume 53, Number 4

CONTENTS

Consumer Well-being and Marketing Communications

Consumer Response toward Plus-Size Models Featured in the

Mainstream Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1355

Kathrynn Pounders and Amanda Mabry-Flynn

Integrating Negative Social Cues in Tobacco Packaging: A Novel

Approach to Discouraging Smokers . . . . . . . . . . . . . . . . . . . . . . . . . . 1380

Jennifer Jeffrey and Matthew Thomson

Capturing the Commercial World of Children: The Feasibility of

Wearable Cameras to Assess Marketing Exposure . . . . . . . . . . . . . . . 1396

Leah Watkins, Robert Aitken, Ryan Gage, Moira B. Smith,

Tim J. Chambers, Michelle Barr, James Stanley, and Louise N. Signal

Recognizing Native Ads as Advertising: Attitudinal and Behavioral

Consequences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1421

Soontae An, Gayle Kerr, and Hyun Seung Jin

Consumer Skepticism of Claims in Food Ads vs. on Food Labels:

An Exploration of Differences and Antecedents . . . . . . . . . . . . . . . . . 1443

Anusree Mitra, Manoj Hastak, Debra J. Ringold, and Alan S. Levy

Animation and Consumer Perceptions of DTC Pharmaceutical

Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1456

Esta D. Shah, Lindsay R. L. Larson, and Luther L. Denton III

Children as Vulnerable Consumers in Online Environments . . . . . . . . . . 1478

Ann-Marie Kennedy, Katharine Jones, and Janine Williams

Adding Regret to Fear Appeals: When the Going Gets Difficult,

Regret Gets Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1507

Kirsten Passyn

Portrayals of Minorities and Women in Super Bowl Advertising . . . . . . 1535

Charles R. Taylor, Alexander Mafael, Sascha Raithel,

Carissa M. Anthony, and David W. Stewart

Beyond Deception: Potential Unfair Consumer Injury from Various

Types of Covert Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1573

Jenifer Skiba, Ross D. Petty, and Les Carlson

Financial Literacy and Education

Financial Literacy as More than Knowledge: The Development

of a Formative Scale through the Lens of Bloom’s Domains

of Knowledge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1602

Dee Warmath and David Zimmerman

How Does Consumers’ Financial Vulnerability Relate to Positive and

Negative Financial Outcomes? The Mediating Role of Individual

Psychological Characteristics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1630

Arvid O. I. Hoffmann and Simon J. McNair

Total-pages: Spine-width: Paper-type: SPA - 50# Natural Offset Antique

previous Current Total-pages:736 Spine-width: 48mm Paper-type: SPA - 50# Natural Offset Antique

Winter 2019

volume 53 number 4

Linking you to policy relevant research and education