Isaac Jacobson: success in any economy.

• Author: Guyon, Elisabeth
• Position: Around Utah

Isaac Jacobson of eTagz is a salesman and CEO rolled into one. In fact, Jacobson has built his reputation and career on his ability to sell. He is currently poised to begin licensing his company's product, eTagz. But, unlike many good salesmen, he's taking inbound calls. As Jacobson sees it, "it's not what you know or who you know. It's who knows you that makes you successful." And a lot of people know Jacobson.

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Jacobson has certainly worked to become the savvy entrepreneur he is. Early in his life, his parents instilled in him the vital knowledge that he was valuable despite the fact his surroundings told him he was "a born underdog." Jacobson was encouraged to rise above whatever difficulties came his way.

He also learned the crucial importance of being able to sell. "If you learn how to sell, you will never go hungry. Never. Ever. With any economy. If you can find the thread that sells, then any business can be revived, any business can grow larger, any business can do well," he says.

And Jacobson proved that point. He worked with TheDial.com, Digonex Technologies, Humanizing Technologies, DiscGo, SwapMo.com and then Sagebit to "fix the broken bodies that the dot-com bubble created." He also learned that "he who controls distribution controls everything."

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