Is On-line Banking the Next Great Thing?

• Position: Brief Article - Statistical Data Included

Consumer use of on-line banking has increased very slowly, with a significant percentage of customers experimenting with the service and then opting to stop using it. In the aggregate, there are 6.3 million consumers who were banking on-line as of July 1999, which represents only a 2 percent increase over the prior year. This is attributable in part to the failure to retain nearly a third of those who had enrolled in the service. Customers...