Is COVID-19 a Business Blessing in Disguise?

PositionTHE WORKPLACE

Most businesses are finding bright spots amid the gloom of the pandemic, indicates research from global staffing firm Robert Half, Menlo Park, Calif. In a survey of senior managers in the U.S., nine in 10 respondents say their organization has improved operations or pursued new opportunities as a result of COVID-19.

Those respondents were asked about actions their company has taken: moved forward with digital transformation (39%); increased focus on data analytics (37%); redesigned job roles (36%); implemented or improved e-commerce functionality (34%); enhanced an existing service (32%); adopted a new business model (30%); launched a new product line or service (27%).

"The pandemic has accelerated the need for companies to embrace innovation and emerging technologies in order to enhance service offerings and keep afloat," says Jeff Weber, executive director of Robert Half Technology. "Business growth cannot happen...

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