INVENTARIO CERO.
Author | Brown en Santiago, Greg |
Position | Chile - TT: Zero Stock. - TA: Chile |
ALMACENES PARIS, DE CHILE, ES LA TIPICA TIENDA por departamentos de alta categoría que eleva la condición social de las personas que llevan una bolsa con su nombre. Durante años, la decana de las tiendas santiaguinas fue una escala casi obligada. Ahora es posible que esa tradición esté a punto de desaparecer. Almacenes París ha inaugurado su primera tienda virtual, sin inventario. En su lugar, en un salón antiséptico (aunque con una buena alfombra) los usuarios pasan revista, o mejor dicho, pasan pantalla, a los artículos que desean comprar.
Los clientes dicen que es una sensación rara; e incluso el administrador de turno pone mala cara y lo califica de "casi un sin sentido". Pero Almacenes París ya ha vencido los obstáculos que arruinaron las ventas por catálogo en Chile y que amenazan con arruinar el comercio electrónico en la región. "En Chile las ventas por catálogo son cero", afirma Rodrigo Irarrazával, gerente de proyecto en línea, y cita el mal servicio de entrega por correo y los problemas con las tarjetas de crédito.
Los consumidores en los pueblos sureños de Chillán y Talca, muy pequeños para tener tiendas por departamentos, pueden visitar las nuevas sucursales de Almacenes París y encontrar una amplia selección de bienes en las PC.
Lo que ofrecen es buenos precios y una entrega rápida. Las minisucursales publican con regularidad comparaciones de precios. Según Irarrazával, los precios de Almacenes París son un 4% menores que los de la competencia, incluso con el costo del envío. "[A los consumidores] hay que darles algo, algún beneficio, o...
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