INTRODUCING THE PLATINUM INFLUENCE LIST BY SUCCESS.

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Influencer | # of Followers (Engagement Rate)

In the YouEconomy, influence is everything. To reach your goals as a creative, a solopreneur or even a more traditional entrepreneur, you need people to not only buy into what you are selling, but you as a person.

With that in mind, we have created The Platinum Influence List, a ranking of the most positively impactful voices in the major fields that SUCCESS covers--from our bread and butter, personal development, to business and entrepreneurship, mindset and spirituality, money, health, and the entertainment and cultural figures who best represent all of the above. Our hope is that the practices these influences use to grow and engage their massive followings will create insights for greater success in your own life and work.

These rankings, compiled in late June and early July, utilize verifiable social media metrics sourced by independent third-party monitoring software. Also included is an engagement rate for each influencer, which scores the percentage of followers who interacted with (i.e. sharing, commenting, "liking," etc.) the influencer's content over a 30-day span.

The rankings were compiled from a wide range of personalities. Here we showcase influencers with at least 1 million followers across Facebook, Twitter and Instagram. Be sure to visit SUCCESS.com for a detailed analysis of the full list, regular updates and to suggest influencers whose data we should track for comparison.

PERSONAL DEVELOPMENT

1 Jay Shetty | 14 M (1.6)

2 Bethany Mota | 11.9 M (.8)

3 Prince Ea | 11.6 M (1.5)

4 Nick Vujicic | 11.1 M (.55)

5 Tony Robbins | 11.1 M (.28)

6 Trent Shelton | 9.4 M (.46)

7 Brendon Burchard | 5.9 M (.81)

8 John C. Maxwell | 5.8 M (.15)

9 Zig Ziglar | 5.7 M (.15)

10 Robin Sharma | 5.5 M (.25)

11 Dr. Phil McGraw | 5.4 M (.74)

12 Marie Kondo j 4.1 M (.76)

13 Brene Brown | 3.9 M (2.03)

14 Wayne Dyer | 3.6 M (.3)

15 Eckhart Tolle | 3.4 M (1.33)

16 Rachel Hollis | 3 M (1.06)

17 Lewis Howes | 2.9 M (.46)

18 Brian Tracy | 2.8 M (.15)

19 Elizabeth Gilbert | 2.7 M (1.32)

20 Eric Thomas | 2.6 M (.49)

21 Jim Rohn | 1.9 M (1.03)

22 Gabrielle Bernstein | 1.8 M (.47)

23 Ed Mylett | 1.7 M (1.02)

24 Les Brown | 1.6 M (.97)

25 Tom Bilyeu | 1.4 M (1.12)

26 Jocko Willink | 1.3 M (.76)

27 Marie Forleo | 1.2 M (.47)

28 Darren Hardy | 1.2 M (.26)

29 Mel Robbins | 1.1 M (.91)

30 Jim Kwik | 1M (.69)

31 Stephen Covey | 1M (.14)

ENTERTAINMENT & CULTURE

1 Dwayne Johnson | 218.6 M (.38)

2 Ellen Degeneres | 183.9 M...

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