Introducing a Bank to a new community.

• Position: United Bank acquired by Commonwealth National Bank - Brief article

United Bank moved into a new market, Worcester, Mass., when it purchased Commonwealth National Bank in Worcester.

To help acquaint people in the new market with United, the bank ran a marketing campaign introducing itself and highlighting some of the bank personnel.

[ILLUSTRATION OMITTED]

FREE AND EASY SUBMISSIONS!

Have you produced outstanding marketing campaigns that deserve recognition? One of the best ways to achieve that acknowledgement is to submit your work for publication in the "Idea Bank" department of ABA Bank Marketing magazine.

[ILLUSTRATION OMITTED]

Each issue, "Idea Bank" publishes a sample of marketing campaigns produced by financial services institutions around the nation. All financial institutions that belong to ABA or marketers who belong to the ABA Marketing Network as...