Network introduces the 'exchange,' an interactive membership e-mail.

• Position: Brief Article

Have you ever had a question you wanted to ask marketers at other banks around the country? If so, the ABA Marketing Network has just launched a new membership tool that could benefit you.

The service is called the ABAMNExchange. The exchange is a real-time dialogue exchange-networking tool that enables network members to have direct contact with colleagues. In essence, the exchange is a kind of two-way mailing list or Listserv.

Would you like the opinion of an experienced professional, such as yourself, in relation to your latest marketing strategy? Are you interested in the latest developments within the industry? These inquiries and more are characteristic of the threads that will populate the ABAMNExchange. This member benefit will not only concede members the luxury of an "at your fingertips" resource, but, also present members the liberty to extend their expertise and talents to fellow...