Internet exchange poised to ramp up South Carolina's connectivity.

The average internet user probably doesn't give much thought to how information shared or requested arrives at its final destination.

But in South Carolina, that process is about to undergo a significant change.

DartPoints, an owner and operator of 11 edge colocation data centers in six states, is creating the state's first internet exchange. The exchange will allow internet infrastructure companies such as service providers and content delivery networks to connect with each other, shortening the routes data travels, increasing efficiency and potentially reducing costs.

"This is the first step in creating a state, in the state of South Carolina, that is internet-independent," DartPoints CEO Scott Willis said during an announcement of the internet exchange, called Bridge IX, in Columbia on Wednesday. "The internet exchange is the central hub for all content and applications to reach businesses, schools and homes. The internet exchange will allow companies of all sizes to bring their services into South Carolina, which will improve performance, increase access and lower costs to further bridge the digital divide across the state."

An internet exchange allows a state to stop importing and exporting data, Willis said when a similar program was launched in Iowa in June.

Internet exchange points serve as a digital train conductor, routing traffic between different member networks. ISPs and CDNs exist of the "edge" of networks and allow network providers to share transit outside of their individual networks. Inside an internet exchange point, those companies can talk directly to each other.

"We're building a digital airport," Willis said. "If I'm in Charleston and I want to fly to Greenville, digitally, I've got to fly to Charlotte, I've got to fly to Atlanta, I've got to fly to Northern Virgina, I've got to fly to Dallas, I've got to fly to Chicago to connect and then drop back into Greenville. We're eliminating that. If you're in Charleston, we're going to make you digitally (able to) connect into Greenville, and we're going to do it in a way that is more competitive, more cost-effective, and enables not only the businesses here but the businesses that are looking to come here to leverage that as they look to be more competitive for their customers inside the state."

The new technology of Bridge IX will be coupled with DartPoints' Liquid Edge, the state's first two-phase liquid immersion cloud solutions delivery platform, to further boost South...

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