Business intelligence product helps banks target consumers.

PositionNew Products - Acxiom Corp. - Brief article

Acxiom Corp., Little Rock, Ark., is offering a new business intelligence solution, called Ranking Invitation to Apply Approvals (RITAA). The product helps financial services providers, particularly credit card issuers, find and target consumers who are most likely to respond to invitation-to-apply offers and meet the issuer's credit approval standards.

The product is a model built on the company's InfoBase data. The product determines the relative likelihood that a consumer who has responded to an invitation to apply for credit...

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